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Stage 5 — Opening

Pre-opening

On opening day a hotel is either ready, or it loses its reputation in the first month.

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01Planning and advisory 02Brand and franchise 03Architecture and design 04Development 05Fit-out and procurement 06Recruitment and training 07Food and beverage 08Pre-opening 09Sales and marketing 10Revenue management 11Hotel management 12Financial control and audit

Everything that must exist before the first guest. All services →

The first reviews on Booking stay for years. If a hotel opens unready, that score is corrected expensively later.

Pre-opening starts 6–9 months before opening and covers everything that must exist before the first guest: people, systems, procedures and booking channels.

What it covers

Plan and team

  • Opening schedule and pre-opening budget
  • Building the management team and recruiting staff

Systems and procedures

  • Implementation of PMSProperty Management System — the software that runs reservations, check-in, room status and guest folios., channel manager and operating systems
  • Writing standard operating procedures
  • Department-by-department training

Going live

  • Opening booking channels and setting the first rates
  • Soft opening, defect rectification and full opening

A hotel does not open on the day construction ends

Between the end of construction and the first guest there are several months: hiring and training a team, installing systems, obtaining licences, opening channels.

If that does not run in parallel, the hotel stands built and empty — and those months eat loan interest.

Frequently asked questions

When should pre-opening start?
Six to nine months before opening. That is when the team, the systems, the procedures and the booking channels are put in place. With less than three months a hotel will still open, but the first months will be lost.
What is in the pre-opening budget?
The cost incurred before opening: management salaries, recruitment and training, system licences and implementation, marketing and the opening event, and the first fill of operating supplies. It is a separate line and should not be hidden inside the construction budget.
When should we open for bookings?
Three to six months before opening, but only from a date you are sure of. Selling too early and then postponing means cancellations, bad reviews and a damaged relationship with the channels.
What is a soft opening?
Operating at reduced capacity before the full launch — usually two to four weeks, with part of the rooms and a limited menu. The point is to expose flaws in the procedures on real guests while fixing them is still cheap.
Do you stay after the opening?
That is your choice. Pre-opening can end with the opening and handover, or continue into ongoing management. Either route is set out in the contract in advance.
Should we postpone the opening or open on time?
Opening on time is right if the rooms, safety and core service are ready. If they are not, a two-week delay costs less than bad reviews from the first two hundred guests — those stay in your rating for years.

Opening is planned and preparation must begin?

Write or call. We will look at the project, tell you what information we need and how soon you will have an answer. The first conversation is free.

+995 322 560 565Or write to usMonday to Friday, 10:00–19:00