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სასტუმროს განვითარების დაგეგმვის სქემა — ნომრების ზომა, დერეფნები, ტექნიკური სართული
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Stage 1 — Feasibility

Planning and advisory

An answer to whether it is worth doing — before you spend the first lari.

Get in touch+995 322 560 565
01Planning and advisory 02Brand and franchise 03Architecture and design 04Development 05Fit-out and procurement 06Recruitment and training 07Food and beverage 08Pre-opening 09Sales and marketing 10Revenue management 11Hotel management 12Financial control and audit

Whether the project is worth starting — with numbers, not assumptions. All services →

The most expensive mistake in the hotel business is not made during construction but before it — when the site is chosen, the room count fixed and the segment decided without proper calculation.

Our task is to base those decisions on numbers. What you receive is a document a bank will read, and so will a co-investor.

What it covers

Market and site

  • Market demand and competitive landscape research
  • Site assessment and analysis of the plot's potential

Project parameters

  • Determining the optimal number and mix of rooms
  • Choosing the segment and positioning the project

Financial model and funding

  • Financial model: ADRAverage Daily Rate — room revenue divided by the number of rooms sold., occupancy, RevPARRevenue per Available Room — occupancy multiplied by average rate; it measures rate and occupancy together., five-year forecast
  • CapExCapital Expenditure — construction, equipment and major refurbishment; one-off investment rather than running cost. and OpExOperating Expenditure — payroll, utilities, supplies and marketing; what is spent every month. estimates, payback period, NPVNet Present Value — the present value of future cash flows minus the investment; positive means the project is worth doing. and IRRInternal Rate of Return — the annual percentage return the project generates.
  • Scenarios: optimistic, base and pessimistic
  • A business plan for the bank and for co-investors
  • Selection of financing programmes and available incentives

A feasibility study is not a formality for the bank

A feasibility study is often commissioned simply to attach to a loan application. We do it for a different reason: so the owner understands, before commissioning the design, what occupancy and what rate this property needs.

Sometimes the answer is negative. That is an unwelcome outcome, but far cheaper than a finished hotel that cannot service its loan for years.

Frequently asked questions

How much does a hotel feasibility study cost?
The price depends on the size of the property and the scope of the study. We name the exact figure after a first conversation and a site visit — that stage is free and creates no obligation.
How long does it take?
Three to five weeks. The timeline depends on whether market data is available and how quickly we receive information about the site.
What documents do you need to start?
The minimum: the cadastral extract, the plot area and its designated use. If you already have a sketch design or planning conditions, better still. If you have nothing, we can still start.
Will the bank accept this document?
Yes — the business plan is in the format banks use and can be attached to a loan application. But we write it for a different purpose: so that you know what occupancy and what rate this property needs, before you commission the design.
How many rooms should I build?
That is an output of the study, not an input. The room count is set by market demand, the plot, building regulations and the financial model. Often the answer is fewer rooms than the owner expects.
What if the study shows the project is not viable?
That is a full result in itself. Three weeks of cost can spare you a mistake worth millions. And often the answer is not "no" but "not like this" — with a different segment, a different room count or a different concept the project works.

You have a site or an idea, but do not know if it is worth it?

Write or call. We will look at the project, tell you what information we need and how soon you will have an answer. The first conversation is free.

+995 322 560 565Or write to usMonday to Friday, 10:00–19:00