Co-Financing Program for Hotels and Aparthotels in Georgia

HORECA Management Group (HMG) is launching a new initiative aimed at supporting the development of the hotel industry in Georgia and introducing international-standard operational models. The program offers 70% co-financing for consultancy services to projects that are in the early stages of hotel or aparthotel development and require professional involvement to move forward effectively.

The program is supported by a Canadian financial institution and will select 20 projects across Georgia for participation.

Program Objectives:

• Foster high-quality hotel infrastructure development

• Implement operational models aligned with international standards

• Develop sustainable management systems and optimize operational processes

What Type of Support is Included?

Selected projects will receive tailored consultancy from both local and Canadian experts in the following areas:

• Project planning and space optimization

• Architectural and interior concept development

• Structuring of operational and business models

• Financial modeling and business plan development

• Planning for procurement of inventory and accessories

• Branding and positioning strategy development

• Identification of sales channels and pricing strategy

• Assessment of potential partnerships with international hotel brands

• Post-opening operational support and guidance

70% of the consultancy costs will be covered by the program, while participating projects will only be responsible for the remaining 30%.

Who is Eligible to Apply?

Applications are welcome from individuals or organizations who:

• Own or plan to develop a non-operational, under-development, or under-construction hotel/aparthotel;

• Have a property with at least 20 guest rooms;

• Possess the financial capacity and motivation to participate in the program.

Program Structure:

Stage I – Application Submission:
Initial screening and analysis of submitted projects based on their concept, scale, and potential. (Completing the application form is mandatory.)

Stage II – Vision and Commitment Interview:
A short interview to evaluate the applicant’s vision, development goals, and overall commitment to the project and the program.

Only candidates who successfully pass both stages will be granted access to the co-financing support.

Application Timeline:

• Application opens: May 5, 2025

• Submission deadline: May 1, 2026

• Apply here: Application Form

• For further inquiries, please contact us at: info@hmg.ge